Q Running head: SOCIAL MEDIA AUDIT 1 - AMERICAN AIRLINES & DELTA Please spend a good amount of time analyzing the social media channels of American Airlines and Delta Airlines. For ease of reference, their social media accounts can be found, below: TikTok https://www.tiktok.com/discover/american-airline Links to an external site. https://www.tiktok.com/@delta?lang=enLinks to an external site. Twitter: @AmericanAir @Delta Facebook: www.facebook.com/AmericanAirlines www.facebook.com/delta Instagram: www.instagram.com/AmericanAir www.instagram.com/DeltaLinks to an external site. Use the Social Media Audit Template and other information that you've learned from the Module 3 Harvard Business Review Case Study Conducting a Social Media Audit as a guide to help you complete this assignment. Please share with me what you've learned from this analysis incorporating all of the information that you've learned in class to this point. You can choose the communication channel that you wish to use to share this information. If you're writing a paper, plan on 300 - 400 words. You're also welcome to video record your presentation, create an audio recording or a PowerPoint presentation. So long as you articulately communicate to me what you learned and incorporate material from this class, this will be a successful assignment. This assignment is a primer to the final project. Through this assignment, you will be auditing the social media channels of two major corporations. Please use your critical thinking and analysis with this assignment. I welcome your questions. Thanks.